Cors Silver Soap, at $120 for 120 grams. So when a sample size landed on our desk, we jumped at the chance to put it through its paces. The soap is allegedly more miraculous than the Second Coming. What does it do? According to the press kit, plenty. It's claimed to deep cleanse the skin, minimize the appearance of wrinkles, even skin tone, fade age spots, plump, tone, hydrate, replenish collagen, heal surface skin, and provide UV protection. It can even be used as a spot treatment for blemishes. The soap is being marketed as cost-effective because it supposedly replaces the need for multiple, expensive products that target individual skin issues. In other words, think of it as the Cadillac version of Olay's Total Effects. What makes this product worth its weight in gold (or in this case silver)? Let's go through the star ingredients one by one. Silver (which accounts for the cost of the soap) is a known antibacterial agent with healing properties that speed cell growth and repair. Four different kinds of collagen are supposed to stimulate collagen formation deep within the skin. Chitosan, a natural fiber, aids cellular rejuvenation, evens out skin tone, and balances oil levels. Sericin, a soluble protein made from silk, is moisture-binding and film-forming, locks in moisture and keeps UV rays out. Obviously a soap with a $125 price tag has been thoroughly scrutinized by the beauty press, and the reviews have been mixed. SELF magazine named Cor Silver Soap as "Best Normal-Skin Cleanser" in 2007. On the other hand, skeptics say silver is more useful in healing wounds than in cleansing the skin, and regular soap does a perfectly good job.
12 January, 2010 / 0 Comments