10 May Review, Makeup Trend 2017, 2018: Make Up For Ever, Kehlani, Aqua XL Ink Liner
MAKE UP FOR EVER and R&B sensation KEHLANI team up for a global artistic collaboration, revealing the launch of two new, high performance, long-wear, waterproof color collections for the eyes. AQUA XL COLOR PAINT cream eye shadows and AQUA XL INK LINER liquid eyeliners, available worldwide May 2017. See attached for more information on both bold collections.
The artistic collaboration, which includes the launch of 2 collections within MAKE UP FOR EVER’s AQUA XL franchise, provides KEHLANI with makeup artists and makeup for all her artistic endeavors, including tour dates and shoots. KEHLANI stars in the 2017 AQUA XL campaign visual and videos, produced in partnership with MAKE UP FOR EVER.
Inspired by performers’ and backstage makeup artists’ needs since its 1984 beginnings, MAKE UP FOR EVER develops products to meet harsh environmental demands of discerning makeup users, and AQUA XL is no exception. The AQUA XL franchise, known for its extra-long wear, extra-pigmented colors and extra-easy glide, is tested on stage and in extreme conditions to ensure that color stays on until you take it off. The new AQUA XL COLOR PAINT, a versatile color cream eye shadow, and AQUA XL INK LINER, a rich, liquid eyeliner, are available in several vibrant and neutral shades with maximum color intensity and 24 hour wearing power.
An accomplished dancer with boundless energy and irresistible talent, KEHLANI epitomizes the spirit of the vibrant, unstoppable AQUA XL franchise. MAKE UP FOR EVER is proud to welcome KEHLANI in the #iamanartist call to action, encouraging people everywhere to reveal their inner artist, and to join her in all of her performances and artistic creations throughout the year.
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– Allycia Wilson, Editor in Chief
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