05 Jul Review, Before/After Comparison Photos, Swatches: IT Cosmetics Hello Lashes 5-in-1 Treatment Mascara, Brow Power Skinny Pencil, TIGHTLINE Black Mascara Primer, Crème Radiance Illuminator, Fan Makeup Brushes
Yes, there is a mascara that can do five things to your lashes at once! Volumize, curl, prime, enhance and tint your lashes with one swipe! The Hello Lashes 5-in-1 Treatment Mascara ($24.00) increases the volume of your lashes while using cutting-edge ingredients: peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5.
The color is super-black and leaves lashes looking incredibly lush. I think you can see in the photo how volumized my lashes look, which is all due to the innovative brush.
There are about four different angles and bristle sizes to this brush including a dome-shaped tip that holds a majority of the formula, rounded side heads to help lengthen the outer corner lashes, a comb-like side and shorter bristles to soak each lash in pure black pigment.
It doesn’t flake or leave lashes feeling dry — I also liked the control grip of the mascara wand so there is no way you’ll slip when applying. Not a single lash came off after I removed my mascara at night. Not one!
An eye brow pencil that mimics the look of real hair? They don’t call themselves Innovative Technology Cosmetics for nothing! The YBBB (Your Brows But Better) Brow Power Skinny Pencil ($24.00) with Brow Enhancing Technology was developed with plastic surgeons to adhere to skin and look like real hair.
Ingredients such as biotin, peptides, collagen, lecithin, vitamins A, C, E, grape seed and panthenol condition brow hairs. Its dual-ended, ultra-fine tip is available in one universal shade that adjusts to every hair color. Use the spooley brush once you’re done applying light strokes to blend the color into your brows. Sounds more like a magic wand to us!
Let there be LIGHT! I LOVE highlighters and so does Kern, but, she wanted to develop one that wasn’t too glittery or shimmery. The Hello Light™ Anti-Aging Crème Radiance Illuminator ($24.00) gives you a healthy lit-from-within glow that leaves skin silky, velvety and supple without settling into lines and wrinkles!
I applied it over my IT-02 Ultra Repair Liquid Oxygen Foundation and the end look was absolutely radiant! You can apply it with your fingers or use the Heavenly Luxe™ Pointed Precision Complexion Brush ($38.00) with its ultra-dense and 100% cruelty-free bristles — so soft that it will never tug on even the most delicate facial skin.
You’ll be able to reach the smallest parts of your face (inner corners of your eyes, the cupid’s bow and underneath your eyes) with ease.
Its bristles are so tightly compacted and close together that it’ll get in-between each lash, so you can forgo eyeliner if you want to! To get the visible eyeliner effect, make sure to run the wand at the base of your lash line finishing at the tips and filling in any gaps.
The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients, including peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba, and vitamins all the way down to the roots for the most effective dosage of nourishment and protection.
To think, you can have such a heavenly experience with just a makeup brush! Upon entering the event the lovely and hysterical Casey of Behrman PR shoved a Heavenly Luxe Mega Fan Brush in my face to “cool off”, but, I couldn’t stop admiring its shape as I playfully fanned myself!
This brush is HUGE! It has a fan shape that is ideal for applying bronzer. It’ll be available and sold separately on July 12th, but you can also grab it on QVC.com along with the Vitality Glow Anti-Aging Matte Bronzer for $39.50!
It swoops down the contours of your face, which allows you to never mess up your bronzer application. Start at the apples of your cheeks, up towards your cheekbones, outlining your jawline, then sweep it down your neck! In one swoop you’ll have a perfectly bronzed face!
Powder your entire face without having to change brushes! Dual Airbrush Foundation Concealer Brush ($48.00) is your ticket to a natural looking foundation application. Like all It Cosmetic brushes, it is 100% synthetic, cruelty-free hair that is PETA friendly and pro-hygienic. One end powders large areas with flawless application.
The micro-powder end perfectly powders smaller spaces and crevasses, such as the sides of the nose, space between your eyes and upper side bridge of your nose. The bristles are so soft and pick up just the right amount of product. I would even use this brush to apply liquid foundation and concealer. The possibilities are endless!
What do you lovely ladies think of these eye products and brushes from It Cosmetics?
Let us know by commenting below (you just might win a free sample)! Make sure to check out our Pinterest page by clicking HERE! And don’t forget to get the latest beauty and skincare news by following us on Twitter @BeautyStat!
– Theresa Romano
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