22 May Preview, Summer 2014 Collection: Dior It-Lash Mascara, It-Line Eyeliner, Diorshow Mono Eyeshadow – Limited Edition Pink, Purple, Blue Eyeliner Shades
Introducing the NEW! Dior It-Lash Mascara, an of-the-moment look for the trend-savvy Dior woman. This revolutionary new formula creates both extreme volume and length while adding a pop of vibrant color with 3 bold, limited-edition shades of bright pink, purple and blue and one permanent classic deep black shade.
Wax-encapsulated pigments surround and protect each lash with vibrant color and radiance while new generation gel polymers coat each lash homogeneously for a smooth and supple effect.
The formula is designed to withstand several layers of application to intensify the volume and length as needed. The water-soluble polymer featured in the It-Lash formula makes it easy to remove with lukewarm water, while a latex polymer with high fixing properties becomes insoluble once the formula dries. The overall effect is perfectly coated lashes fixed for long wear, color and volume.
The transformative bristles of the special oversized, elastomeric brush help to coat each lash right down to the corner of the eye, creating a dramatic doe eye effect. Available in 4 shades: It-Black #092, It-Pink #872 (limited edition), It-Blue #272 (limited edition) and It-Purple #162 (limited edition). MSRP: $26.00
Dior It-Line Eyeliner is the must-have liquid eyeliner that creates the perfect finishing touch on any fashion-forward eye look. Mix and match 4 bold shades for the perfect cat eye effect. The gel-like formula slides on easily, depositing pure and intense color and drying quickly with a unique slick effect. The high precision brush allows for easily application while the water-soluble formula allows for easy removal. Available in 4 shades: It-Black #099, It-Pink #879 (limited edition), It-Blue #279 (limited edition), It-Purple #169 (limited edition). MSRP: $31.00
To complete the look of It-Lash Mascara and It-Line Eyeliner, Dior introduces 3 Diorshow Mono Eyeshadow shades in It-Pink #767 (a coral matte pink), It-Purple #167 (a vivid matte purple) and It-Yellow #547 (a pearly golden yellow). Featuring the wet/dry effect of the original Diorshow Mono collection, each shade can be applied dry for a light halo of color or wet for a more intense and vibrant effect. MSRP: $29.00
On-Counter June 2014 Availability: Dior Counters Nationwide, Dior.com
You can purchase all reviewed and mentioned items using our site, www.BeautyStat.com!
Which eyeliner and mascara shades will you be trying this summer? Will you give your lashes an edgy, colorful look?
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