17 Jan Makeup Review, Swatches: Estée Lauder Pure Color Stay-On EyeShadow Paints – Pure Pigment, 12-Hour
“I wanted to create a new way of playing with makeup. Pure Color Stay-On Shadow Paints are great for mixing and are an especially easy way to apply makeup — there are infinite possibilities.”- Tom Pecheux
These Pure Colors — in Chained, Halo, Pink Zinc, Sinister, Cosmic, Steel, Neon Fuchsia (not pictured/sampled), Bold Cobalt and Extreme Emerald (Pantone Color of the Year 2013) — can be worn alone or layered. Their creamy texture makes it easy-to-apply and are long-wearing.
When first swatching, I noticed some were more soft-looking while others made a bolder statement. The hybrid texture — which is creamy and richly pigmented — has a 12-hour wear and is non-creasing and non-fading. It reminds me of the many pots of color that I have played with — but these truly STAY ON!
Note: These colors are infused with True Vision (TM) Technology that is a unique concept of wrapping concentrated pigments into a crystalline laminate, which creates a multi-dimensional look.
The color is amplified and magnified with a glowing metallic finish. Mousse-like cream lays down a layer of pure pigments to recreate and redefine the eyes while prismatic light-reflecting pearls add dazzle to each shade. These reflecting pearls go from glimmering effects in the colors, to subtle sheen, to downright shimmery finishes.
What do you lovely ladies think of these new paint pots from Estée Lauder? Let us know by commenting below, which will automatically be posted to our Community Forum (click here to check it out!) where you can find other beauty related discussions! Don’t forget to also submit a photo to our Photo Of The Day (click here!) feature, where a new photo will be picked daily. Your photo just might be selected, so get going!
– Nicole Gordon Levine
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