My friend Maura told me of this affordable, luxurious-looking line that just launched at Rite-Aid! And I was so excited to hear of the news!
So many readers ask about quality drugstore brands, and I do believe we have a new rival here by the name of Eddie Funkhouser.
Eddie Funkhouser
He is a makeup artist, beauty spokesperson and expert product developer who wanted to blur the lines between mass and prestige beauty products by offering up the industry’s finest crafted formulas, as well as the state-of-the-art on-trend shades.
Created predominately in Italy, Eddie Funkhouser has been widely embraced by beauty aficionados and makeup artists alike, seeking innovative and unique high-performance beauty products.
Key highlights from the collection include the soft-focus effect Luxlight Collection and beauty bag must-have items such as Quattro Variable Length Mascara ($12.99 – sampled in Absolute Black), Ultra Definition Eye Lining Stylus ($10.99), Luxlight Illuminator Pen ($11.99; sold out at the moment) and Micromineral Foundation Powder ($12.99).
Other beauty bag must-haves are the Chromographic Eye Gloss ($11.99; sampled in Magic Hour), Hyperreal Eye Color Palette ($14.99; sampled in Ultimate Smoky Eye) and Luxlight Hydrating Primer ($14.99).
For New Yorkers, the Rite-Aid located at 534 Hudson Street is among the first to carry his line, and more are rolling out as I write (10 in total now as part of their revamped Beauty Vision Concept). Please go to www.eddiefunkhouser.com and www.riteaid.com for more information.
Are you beauties excited about this affordable yet luxe cosmetic brand?
Let us know by commenting below (you just might win a free sample)! Make sure to follow us on our Pinterest page by clicking HERE! And don’t forget to get the latest beauty and skincare news by following us on Twitter @BeautyStat!
– Nicole Gordon Levine
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