11 Oct Justin Bieber to Launch Nail Polish Line: Nicole by OPI
If you ever wanted to dig your claws into Justin Bieber, now’s your chance. According to AOL’s Stylelist, the Canadian crooner has partnered with Nicole by OPI to release a line of nail polishes that touts his single’s name “One Less Lonely Girl.” The nail polish collection debuts in December, just in time for the holidays.
Nail polish shades from the new Bieber line. Image from OPI.
The “One Less Lonely Girl” collection includes six shades of Bieber inspired by his hit songs, including a silver shade with the name “Give Me The First Dance” (silver) “Prized Possession Purple,” “OMB!” (bright red) and “Me + Blue” (dark blue), One Less Lonely Glitter (lavender), Step 2 the Beat of my Heart (heart-shaped glitter). The polishes will be available exclusively at Wal-mart and eight additional shades will hit stores in January.Other retailers will carry the line starting in February.
With these sparkly and girlish shades and the cutesy names, OPI and Bieber are likely to woo and win the teen’s heart. But nailpolish? Frankly, we were expecting a clothing line first because of the higher margins. Or even an American Boy spinoff collection of cute, Bieber-haircut sporting dolls (from American Girl Place). But the nailpolish line might make sense because the target audience is the American girl tween who continues to sing, dance and fuel the Bieber train.
The teenage singing sensation must have a thing for beauty products (remember that he was recently announced as the new face of Proactiv?). Maybe a Bieber line of foundations is in the works?
Not that he really needs it.
– Allison McKenna
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