23 Aug Hard Candy to debut at Walmart and to launch Tween Line
Those beauty mavens who remember yesteryear will also know how wonderful Hard Candy was at Sephora. Now, the line will have its own special booths at Walmart and will be the first prestige beauty line to be carried mass market at the nationwide chain store.
At a recent press event, I was introduced to all the new and quite unbelievable “bang for your buck” products that Walmart will host from the brand.
The best part? All products are priced from $5.99 to $12, which is more than pocket book friendly. Here is the complete Product List.
Eye Color Offerings: Kal-eye-descope Baked Eyeshadow Duos; In the Shadows eyeshadow collection; Split Personality Silky Smooth Eye Color Duos; Eye Candy Cream Glitter Shadows
Mascaras: Lash Call Lengthening Mascara; Curl Up & Dye Curling Mascara; Ginormous Volumizing Mascara; Lash Tinsel Glitter Mascara
Eye drama: Eye Tattoo Press on Eye Shadow; Glitteratzi Eye Glitter Gel; Foil’d Again Metallic Cream Eye Sticks; Intensifeye High Drama Eye Color
More Eye Drama!: Eye for an Eye Eyeliner pencil duos; Walk the Line Liquid Eyeliner; Take me Out Liner Chopstick eyeliner (LOVE this one – dual purpose of holding your hair between coloring sessions!).
Face: Nobody’s Perfect Concealer Palette (MUST HAVE); Sheer Envy Moisturizer and Primer; Spotlighters All Over Highlighers
Blushed & Bronzed: Blush Crush Marbelized Baked Blush; So Baked Get Baked not Fried
Lip: Lip Tatto Lip Stain and Breath Freshening Lip Gloss; Plexi Gloss Ultra Wet, High Shine Lip Gloss; Painted Lady; Manic Shine, Intense Color
Lip: Button Your Lip Full Color Liquid Lipstick; Plumping Serum Fat Pout Lip Gloss; Mouthing Off Sheer Lip Shine
Lip: Balm Girls Tinted Lip Balms; Visibly Wet Shockingly Glossy Lip Pencil; Fortune Gloss Sweet and Shiny Lip Gloss
Body: Show Girl All Over Body Glitter; Glitz Stick Sparkling Jumbo Crayons; Glitteratzi Body Spray Shimmering Precious Metals Body Spray; Outrageously Delicious Flavored Body Powder
Nails: Just Nails Color with a Ring to It – chip resistant, long lasting and DBP, toluene and formaledhyde free.
Well there you have it! The complete product list for the Fall launch at Walmart (scheduled around September 3rd). I spoke to a few of the Senior Executives of the brand during the product launch and learned that they will also be coming out with a line specifically for the Tween Market, filled with products that are “parent approved.” These include lip glosses and body peel off tattoos and everything that’s NOT heavily pigmented. The line will stay clear of lipsticks but emphasize the more fun aspects of makeup, like glitter.
Stay tuned for swatches from the line!