Celeb Style File: Megan Fox and the "Eyes To Kill Excess" Mascara Effect

Megan Fox opened 2010 as the face and body of Emporio Armani’s Underwear and Armani Jeans and will be closing the year as Giorgio Armani’s “face of beauty” modeling their newest mascara and weapon of seduction, ‘Eyes to Kill Excess.’ We loved the actress’ ability to entrance in Transformers (do you feel, as we do, that she was the only real eye candy in that movie?) and we do think she has the potential to be an American pin-up like Monroe. But we give props also to the new mascara by Armani which takes lashes to “Empire State Building” heights. The new formula is fluid and creamy, leaving lashes flexible and appearing more natural. The full bristled brush is designed to sweep every lash with the darkest black mascara. Fox’s eyes framed with “Eyes to Kill Excess,’ is quite hypnotizing.

Fox can be seen in the 54 second short film for the mascara, and we don’t really need to give you the 411–just take a look for yourself. The camera captures her as a chameleon of beauty in three different looks – varying degrees of intensity. In one look Fox is fresh faced, donning a barely there make-up look – extremely understated but undeniable beautiful. In the second look, Fox looks like a brunette Veronica Lake. Her voluptuous lips are painted red and her eyes are lined and shadowed with neutral colors. The third look is a sultry smokey eye, which draws immediate attention to Fox’s peepers. Watching this video one can only guess why she is Giorgio Armani’s muse.

At Armani’s show in Milan, Megan Fox sat front row with husband Brian Austin Green, sitting next to George Clooney. Megan Fox enjoys a flourishing work relationship with the Armani brand, wearing Armani Privé creations – the label’s haute couture division – on the red carpet.

As 2010 was definitely the year of the mascara, we wonder what 2011 will shape up to be. Tell us, are you a Megan Fox fan? Would you plunk down your post-holiday dollars for a tube of Armani’s lastest mascara? We certainly are….

Nicole Iannitti, EyeLoveCosmetics.com

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