If you weren’t following us on Twitter Saturday, May 24th, then you might have missed out on how much of a blast we had at BeautyCon — the preeminent global summit for top digital fashion and beauty influencers and their ever-growing number of fans — which made its debut in New York City this past Saturday at Pier 36. BeautyCon New York, held in partnership with ELLE, marked the kick-off of BeautyCon’s 2014 event series.
Check out BeautyStat’s Diane Rankin & Theresa Romano’s Instagram pages for more behind-the-scenes #BeautyConNYC coverage: @deedeerankin & @there_esa
The daylong event brought in the likes of content creators, professional beauty gurus, editors, celebrities, bloggers and YouTube personalities to come together to network, discuss the future of online media and interact with their fans. Some of the guests included Whitney Port, Jesse Metcalfe, Cara Santana, Joe Zee, Jay Manuel, Kandee Johnson, Johnny Wujek, Dulce Candy, Carli Bybel, MakeupByMandy24, Fleur De Force, Weylie and more to talk about all things beauty, fashion and digital influence.
More than 4,500 of those fans gathered at the NYC event to participate in interactive presentations, attend panels and performances, create content, engage with a variety of top brands, shop, play games and interact with some of the most popular fashion and beauty icons in the digital space.
BeautyCon VIP Swag Bag!
This experience was geared toward the tech savvy and socially connected group BeautyCon’s creators have dubbed, “Generation Connected.” Gen C, also known as the YouTube generation, is a group — 80% of which is comprised of Millennials — who cares deeply about creation, curation, connection and community, and is a powerful new force in the consumer culture. Brands that participated included: Bare Minerals, Boohoo Clothing, Uberbliss, Tarte Cosmetics, Wildflower, Crown Brushes, Coco & Breezy, H0les, NYX Cosmetics, Revlon, American Apparel, Tattly, Square, StyleHaul, The Platform, Stack Wines, RYB Apparel.
Ultimate Beauty Event: BeautyCon NYC 2014 – Attend The Fashion And Beauty Summit For The Internet’s Most Influential Icons
Created to inspire and cultivate a new generation of online fashion and beauty trendsetters, BeautyCon will also bring fans and influencers together with events in Los Angeles, Houston and London later this year. ELLE and BeautyCon’s strategic partnership will span across all three U.S. events and includes collaboration on everything from content curation to programming.
The Rise of Digital Influence: Moderated by Joe Zee (Elle Creative Director). Panelists included, Alexandra Keating (Founder of DWNLD), James Nord (co-Founder of Fohr Card), Whitney Port (Designer of Whitney Eve), Kandee Johnson (YouTube – KandeeJohnson), Fleur De Force (Partner at StyleHaul), Clarie Marshall (YouTube – ohhaiclaire), Rachel Martino (YouTube – RachelAimeMaquillague), Amanda Steele (YouTube – MakeuoByMandi24), Helena Glazer (Blogger – Brooklyn Blonde), Melody McCloskey (Founder of StyleSeat) and Katie Rogers (Instagram – PaperFashion)
Other panels included: Diva: The Female Version of a Hustler: Moderated by Seth Plattner (Elle Associate Editor) and In Your Own Skin: Being Yourself(ie): Moderated by Kandee Johnson (YouTube – KandeeJohnson).
BeautyCon is the preeminent global summit for the Internet’s most influential beauty and fashion icons and their ever-growing number of fans. Created to inspire and cultivate a new generation of online fashion and beauty trendsetters, BeautyCon is bringing fans and influencers together with events in New York, Los Angeles, Houston and London in 2014. BeautyCon launched in 2012 with its first event in Los Angeles. In 2013, BeautyCon events in Los Angeles and London turned out a record number of attendees and created an undeniable impact in the digital media space. Upwards of 18 million people were exposed to #BeautyCon, with two trending hashtags, and BeautyCon received more than 230,000 mentions on Facebook alone, during the three day summit in Los Angeles. More than 10,000 fans flooded into the event to meet their style and beauty icons, attend a variety of panels and hosted Q&A’s, and experience exclusive activations featuring close to one hundred brands. For more information visit beautycon.com.
You can purchase all reviewed and mentioned items using our site, www.BeautyStat.com!
Did any of you beauties attend BeautyCon New York? Will you be going next year?
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