28 Jan Pravana Pure Light: the Promised Land for your Locks
Talk about an enlightening experience. We pay an arm and leg to our stylist, secretly suspecting we’re putting her kids through college, only to have our color bite the dust all too soon. So when we discovered Pravana Naturceuticals Sulfate-Free Pure Light Brightening Shampoo and Pure Lightening Conditioner (try saying that ten times fast), we thought we’d reached the Promised Land.According to Pravana, its products are “a unique hybrid of European artistry, ancient Mayan natural botanicals and innovative American technology.” In plain English, Pravana uses a duel ultra-violet dye system that works like a virtual optical brightener to neutralize sickly yellow undertones in blonde or silver hair. The result? Blonde hair dazzles, silver hair shimmers, and highlights pop.
The formulations have all the bells and whistles. Sunscreens, amino acids, and wheat protein strengthen the hair while protecting its color; natural botanicals provide vital moisture, shine and elasticity.
Also good to know: Pravana Naturceuticals products as kind to the earth as they are to your hair. They aren’t tested on animals, contain no animal by-products or phthalates, and are EPA and CARB compliant.
So more excuses for lackluster locks. The Brightening Shampoo, retailing at $18.40/10.1 oz, and Brightening Conditioner, at $20/10.1 oz., are available at select spas and salons. Go to pravana.com to find one near you.