18 Nov Preview, Photos: Clinique Relaunches Prescriptives Calyx Fragrance Perfume Crisp Grapefruit And Green Leaf Notes
Clinique has rediscovered Calyx (originally Calyx launched in 1987 under the Prescriptives brand), adding to the brand’s vibrant portfolio of fragrances, each with a distinct point of view. Calyx was introduced in 1986 as a fresh, modern fragrance and today is still instantly recognizable.
Created for the woman who seeks a signature scent that boldly sets her apart, yet is still clean and fresh, Calyx is a liberating fragrance that is even better experienced than explained. It is an energizing mood lifter that captures the senses with a rush of citrus, a floral heart and tangle of lush greens.
The Story of Calyx
The fragrances that were popular when Calyx was developed were dramatic, traditional florals and orientals. These fragrances were classically constructed, starting out light with very airy, volatile notes, and then building up and becoming stronger with time. Calyx challenged the fragrance status quo.
Since inception, Calyx has not been a typical fragrance. The tart, grapefruit top notes surprise people. It’s seductive, yet fruity and distinct from the very first note. The aroma stays just as bold from its top notes down to its base. There is a dynamic fruit scent right from the beginning, and a tangy, green exaggerated quality.
As one of the very first fragrances to feature a signature, modern citrus accord, Calyx was a fragrance breakthrough that paved the way for the fruity floral category.
A calyx is the protective covering of a flower bud – the green leaves that wrap tightly around the petals before they blossom. Calyx is captivating and infers a deep connection to a lush and invigorating botanical world. The scent is beyond a boutique of petals or a flower in bloom. It represents the entire plant – its roots in the earth, the woodsy stem, the green of the leaves, the heady aroma of the flower and ultimately the fruit it produces.
Legendary perfumer Sophia Grojsman began developing Calyx after traveling to the Mediterranean to visit family. She couldn’t help notice an intoxicating flowery and fruity aroma that filled the home, stemming from two trees outside the windows: a grapefruit tree and an orange tree. The combined scents were unique and memorable.
During the infancy of Calyx’s creation, Sophia experimented with a blend of grapefruit and orange flower, and working with a chemist in the IFF lab, she was able to balance the sweetness with the incredible tartness.
The final fragrance was a recreation of the experience Sophia had during her visit to the Mediterranean. It signifies nature, combining greens and florals, and represents all things that are stimulating, lush and effervescent.
Top Notes: Mango, green leaf, passion fruit, papaya, mandarin, grapefruit, guava
Middle Notes: Freesia, muguet, rose, neroli, jasmine, lily, marigold
Bottom Notes: Oakmoss, orris, sandalwood, vetiver
• Crisp grapefruit gives it that exhilarating signature and imparts a succulent, juicy and lively feel
• Green leaf emanates a wet, dewy, refreshing impression with memorable sophistication
The presentation of Calyx is as direct, modern and feminine as the fragrance itself. Its simplicity stands out as an example of restraint that was clearly ahead of its time, and still feels so relevant today.
Calyx will be available beginning November 2013 at Clinique counters nationwide and at www.clinique.com for a S.R.P. of $52.00 for 1.7 oz / 50 ml and $69.00 for 3.4 oz / 100 ml.
Do you beauties remember the first introduction of Calyx? Will you be giving it a try this holiday season?
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