Well, if MAC does Hello Kitty, then Stila must do Barbie.
(Image: WWD)
In its new partnership with Mattel, Stila Cosmetics is going places (including NY Fashion Week) with its new collection inspired by the world’s most favorite doll: Barbie.
In 2007, remember, they partnered with MAC? Well, they’re looking to broaden their horizons this year with Stila Cosmetics. The MAC collection sold out virtually in a day.
The collection will be available exclusively at Saks Fifth Avenue’s Sephora Store, and online at www.sephora.com only.
What does it feature?
Four “Decades of Beauty Cans” ($40) with a booklet describing the fashion and wardrobes for each doll.
– Ponytail Doll, which celebrates the world’s first Barbie, launched in 1959. This includes a red lip color called “Ponytail” a liquid eyeliner, a 3-pan compact with two eyeshadows and cheek color;
– Malibu Barbie, launched in 1971, has pale pink lipcolor called “Malibu,” a black mascara and a compact with two eyeshadows and a bronzer.
– Foxy Doll, the first African-American Barbie launched in 1980, has a Lip Glaze called Foxy, a mascara, and a compact with two eyeshadows and cheek color.
– Jewel Doll, launched in 2000, has a bright pink lip glaze called Jewel, a Multi-Effect Mascara, and a compact with two eyeshadows and cheek color.
There will also be talking palettes of the same theme, so stay tuned!
