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Beauty, Industry, Demographic, &, Talent, Trends, Statistics, 2014, 2015, 2016, The, Flat, Agers, 60, Plus, Cosmetic, Executive, Women

Beauty Industry Demographic & Talent Trends/Statistics 2014, 2015, 2016: The Flat Agers, 60 Plus – Cosmetic Executive Women

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Beauty Industry Demographic & Talent Trends/Statistics 2014, 2015, 2016: The Flat Agers, 60 Plus - Cosmetic Executive Women

Where is the beauty industry headed? What are the next big consumer demographic trends? How can industry professionals prepare themselves for the jobs of the future?

The answers to those questions and others were answered by experts from The Future Laboratory, a leader in trend forecasting, consumer insights and brand innovation and The Boston Consulting Group (BCG), one of the world’s leading management-consulting firms, at Cosmetic Executive Women’s May 1 event, Future Focus: Game Changing Insights on Trends & Talent. In 2007, BCG partnered with CEW to investigate trends of a work/life balance among women in the beauty industry. This year, BCG once again has collaborated with CEW to answer a new set of questions.

Beauty Industry Demographic & Talent Trends/Statistics 2014, 2015, 2016: The Flat Agers, 60 Plus - Cosmetic Executive Women Actress Jessica Lange will be the new face of Marc Jacobs Beauty. She is 64!

It used to be that beauty marketers focused on targeting women 18-49 years old. In reality, that demographic has grown. The 60+ demographic, also known as the Flat Agers, is growing. And instead of concentrating on their age, beauty marketers should be focusing on the Flat Agers‘ mindset.

English Actress, Charlotte Rampling Is The New Face Of NARS Cosmetics

In an impressive survery, it was found that women over the age of 65 are using social media — that’s a whopping 43%! The Flat Agers are growing fast and actually have more in common with Millenials than Generation Xers or Yers. Although one might think the relation Flat Agers may have with Millenials coincide with the concept of looking younger. Flat Agers actually are embracing their age. They don’t want to look 20 years younger. They want to look good for their age, improving their looks by “touching up” instead of taking drastic measures. The key to the next big trends in beauty all has to do with being social and engaging with consumers constantly online.

“At this first-of-its-kind event, we are bringing together these two recognized leaders in trend forecasting, to share proprietary new information that will impact the future of the beauty industry,” said Carlotta Jacobson, President of CEW. “We want to equip our members with business-driving insights on what’s next for beauty.”

During the session, Lucie Greene, Editor at LS:N Global, the trends network at The Future Laboratory, uncovered important shifts in consumer attitudes and the next key demographic segment that will impact the beauty industry. Cathrin Bowtell, Learning & Development Manager, NYM, and Sarah Willersdorf, Principal, at BCG shared the findings of a survey fielded exclusively for CEW among the top cosmetic companies and their employees, revealing the skill sets and talent that will be required for future beauty innovation. Executives and survey respondents pin-pointed 5 key industry challenges as well as the implications on talent:

Universal Focus: Need to successfully recruit and integrate talent from outside the beauty industry.

Retail Environment: Make it more complex with a knowledgeable team of experts with a grasp on the local and multicultural market; operational skills at an all-time high, especially on the junior level.

Digital: Need to aggressively recruit and win digital talent by competing with other industries. Social media knowledge is a core skill.

Increased Competition & Pricing Pressure: More specialist roles ex. retail, and more integrators. An analytical/quantitative skill set is now essential to lead function.

Consumer Diversification: International talent critical, though difficult to successfully integrate ethnic diversity and understanding of cross-ethnicity trends.

You can purchase all reviewed and mentioned items using our site, www.BeautyStat.com!

What do you beauties think of these beauty industry trends? Are you a Flat Ager? What are you interested in the beauty world? How do you want your age group to be represented?

Let us know by commenting below (you just might win a free sample)! Make sure to follow us on our Pinterest page by clicking HERE! And don’t forget to get the latest beauty and skincare news by following us on Twitter @BeautyStat! #bstat

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Beauty, Industry, Trends, Statistics, 2014, Cosmetics, Executive, Women, Insider, Series, MAC, Cosmetics, The, Path, To, Success

Beauty Industry Trends/Statistics 2014: Cosmetics Executive Women Insider Series – MAC Cosmetics: The Path To Success

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Beauty Industry Trends/Statistics 2014: Cosmetics Executive Women Insider Series - MAC Cosmetics: The Path To Success

One word: M•A•C . And that’s all you need to say to get cosmetic fans’ hearts pumping. I was more than grateful to have been able to attend the CEW Beauty Insider Series M•A•C Cosmetics: The Path To Success event a few days back.

Personally, M•A•C is the brand that really got me interested in makeup (as I am sure it was for plenty of other makeup lovers). My mom and I used to drive 40 miles to our nearest Saks to get our fix. And now, I was sitting behind M•A•C Cosmetics John Demsey (CEO) and James Gager (Creative Director), a kind of surreal moment.

2014 CEW Insiders’ Choice Beauty Awards Finalists – New Iconic Beauty Award

So, who doesn’t want to get an inside look at the mecca makeup brand? How did global powerhouse M•A•C Cosmetics achieve its status as one of the most cutting-edge artistry brands in the world?

Beauty Industry Trends/Statistics 2014: Cosmetics Executive Women Insider Series - MAC Cosmetics: The Path To Success

Karen Buglisi Weiler, Global Brand President of M•A•C Cosmetics, discussed the DNA of M•A•C, stating that the secret to the brand’s success is its interpersonal connections with makeup artists and consumers. Her best days aren’t spent sitting behind a desk, but engaging with the MUAs. And whoever “cracks” the social landscape code will ultimately “win” the beauty consumer. M•A•C to this day still works closely with past executives, having created this strong family unite of talented business and creative minds alike.

Beauty Industry Trends/Statistics 2014: Cosmetics Executive Women Insider Series - MAC Cosmetics: The Path To Success
Karen Buglisi Weiler, who has been in her current role for the past four years and with the brand for over 16 years (always rocking her sky-scraping stilettos), discussed what makes M•A•C CosmeticsM•A•C,” including the brand’s personnel philosophy, business and marketing strategies and retail insights that have grown M•A•C into a nearly two billion dollar brand, in a conversation with Jenny Fine, Editor, WWD Beauty Inc. Here are some of the impressive statistics and points discussed throughout the evening:

M•A•C produces close to 50 new innovations a year. That’s almost 1 per week!

There are over 17K M•A•C MUAs that the brand relies on for training each other and the consumer.

M•A•C prides themselves on charitable and relevant collaborations (like VIVA GLAM and Rihanna) to keep the brand fresh.

Lipstick Ruby Woo is one of the world’s leading perfect shades of red lipstick. It used to be that the MUAs would take off the red lipstick when leaving the stores, but now it is so mainstream they wear it personally, too.

CEW is a nonprofit professional organization with over 6,000 executives, both women and men, in the beauty, cosmetics, fragrance and related industries. For information about CEW membership, visit cew.org.

You can purchase all reviewed and mentioned items using our site, www.BeautyStat.com!

What are some of your personal memories of the M•A•C brand? What do you think of M•A•C’s success throughout the years?

Let us know by commenting below (you might win a free sample)! Make sure to check out our Pinterest page by clicking HERE! And don’t forget to get the latest beauty and skincare news by following us on Twitter @BeautyStat! #bstat

- Diane Rankin, BeautyStat SVP of Strategic Partnerships | Follow Diane on Twitter @socialposse & Instagram @deedeerankin

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8 Top Beauty Innovations And Trends For 2014 – Facial Masks, Thickening Mascaras, Anti-Aging HairCare, Facial Oils, Deep Lip Color: Cosmetic Executive Women

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8 Top Beauty Innovations And Trends For 2014 - Facial Masks, Thickening Mascaras, Anti-Aging HairCare, Facial Oils, Deep Lip Color: Cosmetic Executive WomenPhoto Courtesy of Diane Rankin’s Instagram, @deedeerankin! Make sure to follow!

We are just obsessed with the latest in beauty! And who better than to give us a sneak-peek at some of the most exciting cosmetic trends and innovative beauty products coming up this year than CEW.

CEW 20th Annual Insider’s Choice Beauty Awards With Product Demo – Which Of The Best Makeup, Skincare, Hair Products Of 2013 Will Win At The May 2014 Event

As CEW prepares for its annual Beauty Awards (May 16th) and diligently vets each product, they were happy to share what they’ve uncovered. In preparation for this year’s 2014 CEW Finalist announcement (this Friday, April 4th), here’s the inside scoop on this year’s leading beauty innovations:

· Get Masked!: Masks and peels saw a 66% sales jump in prestige outlets in 2013 and helped meet consumers’ need for immediate results.

·  Size Matters: The mass market was inundated with volume-driven mascaras in 2013, showing that thicker lashes are this years’ must-have.

· Anti-Aging Hair Care: Fighting the signs of aging moved from skin into hair care with creams, serums and even a color made with anti-aging formulas.

· Buzz Words: Gentle, Oil-Based, etc. This year exfoliation is taking a back seat to facial cleansers that treat skin gently. Oils, gentle gels and hydrating cleansers were the stars in 2013.

· Art Inspired Eyes: Beauty companies took an artistic cue by using tints, washes and pigments in their eye formulas in 2013.

· All About CC: CC Creams upped the ante in the alphabet soup of skincare with new tints, sticks and sprays.

· Color Returns to Lipcolor: Glosses and shines were overpowered by deep lip hues with rich, buildable staying power.

· Professional Lines: Products from industry experts are on an upswing, fueled by consumers seeking credibility from their beauty formulas. “Professionals” range from brands by doctors to items by beauty veterans.

You can purchase all reviewed and mentioned items using our site, www.BeautyStat.com!

Are you beauties excited about these beauty trends for 2014? Which ones are you excited about?

Let us know by commenting below (you just might win a free sample)! Make sure to follow us on our Pinterest page by clicking HERE! And don’t forget to get the latest beauty and skincare news by following us on Twitter @BeautyStat! #bstat

For more giveaways and contests, sign up for our newsletter HERE.

If you like this post, share it with your friends and give it a LIKE on Facebook.

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2014, 2015 Beauty Industry Market Trends, Sales, Statistics: Coty Prestige – Accelerating Growth Event At Cosmetic Executive Women

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2014, 2015 Beauty Industry Market Trends, Sales, Statistics: Coty Prestige - Accelerating Growth Event At Cosmetic Executive Women
Coty Inc., the leading global beauty company behind such brands as Calvin Klein, Chloé, Davidoff, Marc Jacobs and philosophy, is accelerating faster than ever. At CEW’s Newsmaker Forum event, Coty Prestige: Accelerating Growth top executives revealed how they’re transitioning Coty into one of the beauty industry’s most creative and entrepreneurial companies.

CEW 20th Annual Insider’s Choice Beauty Awards With Product Demo – Which Of The Best Makeup, Skincare, Hair Products Of 2013 Will Win At The May 2014 Event

Panelists Steve Mormoris, Senior Vice President of Global Marketing, American Fragrances; Jean Mortier, President; Marc Rey, President, U.S. and Regional Vice President, North America and Jill Scalamandre SVP, Philosophy Brand and Coty Prestige Skincare, discussed how the company’s creative culture has enabled Coty to bring constant innovation to the beauty industry.

2014, 2015 Beauty Industry Market Trends, Sales, Statistics: Coty Prestige - Accelerating Growth Event At Cosmetic Executive Women

They spoke about creating partnerships that change the pop culture landscape, how they define a power brand and what emerging technologies will have a major impact in the beauty industry in the next five years.

Coty is a recognized leader in global beauty and shows no signs of slowing down,” says
Carlotta Jacobson, President of CEW. “We are thrilled to hear insights from Coty Prestige’s new leadership team who have extensive experience in the beauty industry.”

CEW’s Newsmaker Forums feature prominent business leaders who demonstrate thought leadership and address newsworthy topics of interest to the beauty industry. For information about CEW membership, visit cew.org.

The event was sponsored by WWD; Firmenich; Arcade Marketing; 24 Seven Inc; QVC; Grace Beauty; HYFN; Havas PR; Retail Access; Beauty Inc; RG3.0 LLC and Kaplow Communications.

Cosmetic Executive Women, Inc. (CEW) is a nonprofit professional organization with more than 6,000 members, both men and women, from over 1,500 companies in the beauty and related industries. CEW advances the professional growth and leadership potential of its members through networking, industry insights, access to leaders, professional development programs and recognition of achievement and innovation. CEW’s membership is multi-generational and equally representative of entry level, mid-career level and senior level executives. CEW is based in New York City, and it also hosts events for the beauty community in Los Angeles. Additionally, CEW has associated organizations in France and the United Kingdom. The CEW Foundation supports Cancer and Careers, a resource for employees balancing work and cancer treatment. For more information, log on to cew.org.

You can purchase all reviewed and mentioned items using our site, www.BeautyStat.com!

Make sure to follow us on our Pinterest page by clicking HERE! And don’t forget to get the latest beauty and skincare news by following us on Twitter @BeautyStat! #bstat

For more giveaways and contests, sign up for our newsletter HERE.

If you like this post, share it with your friends and give it a LIKE on Facebook.

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2014, 2015, 2016 Beauty Industry Market Trends, Sales And Statistics: Cosmetics Executive Women, NPD, IRI

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2014, 2015, 2016 Beauty Industry Market Trends, Sales And Statistics: Cosmetics Executive Women, NPD, IRI Photo courtesy of Patricia Willis Photography.

NEW YORK, NY February 6, 2013 – The beauty industry’s most important trends were the subject of this special CEW event last week. For the second year, CEW has partnered with The NPD Group to uncover the 2013 top global beauty industry trends and proprietary consumer research findings.

 See last year’s trends HERE —> 2013/2014 Beauty Industry Market Trends, Sales And Statistics

This exclusive, sold out event gave CEW members access to industry information that is usually reserved only for NPD clients.

Featured program speakers included Marshal Cohen, Chief Industry Analyst at The NPD Group; Karen Grant, Vice President and Global Beauty Industry Analyst at The NPD Group and Larry Levin, Executive Vice President and Practice Leader at IRI Worldwide.

The speakers revealed cross-category sales results, key trends and beauty innovations of the past year. They also discussed how shifting consumer demographics and the blurring of sales channels are affecting the industry.  

2014, 2015, 2016 Beauty Industry Market Trends, Sales And Statistics: Cosmetics Executive Women, NPD, IRI Photo courtesy of Patricia Willis Photography.

So, this is what we learned:

Total prestige beauty sales for 2013 = $10.8B (up 5% from YAGO) outpacing mass

 Total mass beauty sales for 2013 = $21.4B (up 1% from YAGO)

 57% of beauty users shop for deals online

 Online (or direct-to-consumer) beauty sales up 19% from YAGO

88% of premium makeup consumers (women who spend more than $500 annually on makeup) are 88% more likely to seek online reviews for items they want to purchase

 82% of premium makeup consumers are more likely to make purchases online and are 2x more likely to say brand is more important than price

Prestige makeup growth was driven by lip and eye specifically from makeup artist brands

Red lip shades drove category: #1 selling shade MAC Ruby Woo, #2 Clinique Black Honey

Other Trends:

 Immediacy

 Alphabet Creams

Masks

Fragrance – Couture brands, artisanal fragrances, instant indulgences

 Lip – Innovation in form and function ex: lip stains crossed with a gloss = YSL Rouge Volupte

 Mass Fragrance – Needs to be more fun. Brands need to reach/engage people before they go out to shop

 Nail – Need innovation in long-wear

 Amazon Beauty – Online beauty spending is growing as evidenced by Amazon’s beauty sales 

 Mobile shopping – Consumers are checking prices and stock online before buying as millenials are 4x more likely to use mobile for research and/or shopping

 Male Grooming – Remains a huge opportunity for both mass and prestige brands

Mass Hair – big drivers are:

 1)    DIY – do it yourself vs going to the salon

 2)    Covenience

 3)    New & Exciting

Examples of this are: Vidal Sassoon Pro Series, Garnier and L’Oréal all delivering salon-quality benefits at-home.

The event was sponsored by SHAPE, Givaudan, 24 Seven, IRI Worldwide, Beauty Inc, WWD, Kaplow Communications and RG3.0 LLC.

CEW is a nonprofit professional organization with over 5,500 executives, both women and men, in the beauty, cosmetics, fragrance and related industries. For information about CEW membership, visit cew.org.

What do you lovely ladies think of next year’s beauty trends? Do you think they are surfacing now?

Let us know by commenting below (you just might win a free sample)! Make sure to follow us on our Pinterest page by clicking HERE! And don’t forget to get the latest beauty and skincare news by following us on Twitter @BeautyStat!

- Ron Robinson, cosmetic chemist and founder of BeautyStat.com

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