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Smoky is back and hotter than ever. Thanks to Make Up For Ever, as usual, for upping the ante when it comes to the lash effect.
The brand’s fall 2011 smoky offerings include: the Smoky Eye Palette, Smoky Lash mascaras in vibrant, wearable colors and Kohl pencils. Below I’ve reviewed two Smoky Lash mascaras (in #05 Blue and #04 Green); and the Kohl pencil in Pearly Deep Blue.
The Kohl pencil is a fabulous tool for the smoky eye effect because it blends very well all over the lids. Below, I’ve just …

As New York’s Mercedes Benz Fashion Week is around the corner, we’ve decided to unveil yet another Makeup Contest, this time a nod to all the elegant, eye-catching, and totally over the top runway looks.
What sets a Fashion Week makeup look apart from the rest? It’s risque. It’s virtuosic, and filled with techniques that only the creme de la creme use. A Fashion Week makeup is one part glamorous, one part avant garde.
If that sounds like something up your alley, we invite you to enter BeautyStat’s Third Overall Makeup Contestand …

For those of us who hate bleeding, feathering and everything else that accompanies the lip line area, Make Up For Ever has an antidote.
The Colorless Anti Feathering Lip Pencil is a Lip Line Perfector: you draw an invisible contour around your lips (using the same technique as though you would use using a regular lip liner) but because of its properties and the ingredients (beeswax, ceramide, elastomer of silicone, and high molecular hyaluronic salt), the lipstick does not bleed through the lip contour and get messy.

Does it work? Well, yes …

When color comes to mind in the cosmetic world, Make Up For Ever shows no fear in pushing boundaries. And one such new trend is the neon train, which was unveiled in New York’s “Let There Be Neon” last week. Dany Sanz, Creative Director of Make Up For Ever,  was also in town during The Make Up Show (NYC) to talk about her new “Go Neon” line of Aqua Liners.

During the event, guests enjoyed creating their own eye shadow palettes from groups of neon blues, yellow, reds, and purple tones.  …

If you’re like me, your skincare needs are always changing. Stress, pollution, ever changing weather, and maybe bad habits can leave your skin dull, lifeless or feeling like rough file paper.  We recently had the chance to consult with Paula Begoun, a skincare expert, and best selling author of “Don’t Go to the Cosmetics Counter Without Me” and asked her for her best secrets for keeping your skin in tip top condition.

Before you read on, here are some of ours: 
1. Try adding a few drops of illuminating lotion to your …

The latest launches to Make Up For Ever’s versatile Aqua range are the Aqua Liners which were created to give makeup artists a very precise, durable and waterproof formula. As to be expected with Make Up For Ever, the number of color choices is vast, ranging from a Diamond Gold (#1) to an Iridescent Red (#10; reserved only for the truly bold eye makeup or special effects).

The liners are slim tipped; from left to right are #13, #4 and #9 (Mat Black, Diamond Lagoon Green & Iridescent Navy Blue)
They were …

Make Up For Ever is feeling the spring fever, and it’s in the shape of gingham packaging and sweet pastel and bright colors. The Tres Vichy Collection is inspired by the iconic dress of Brigitte Bardot worn on her wedding with the beloved French actor Jacques Charrier. The actress sported a ‘Vichy’ dress, which — naturally– rocked the inspirational boat of Danny Sanz.

In comparison to the “Rock Forever” Holiday Collection, this new edition has a softer, less edgy side, using frothy shades of mint green, …

We’re more than slightly obsessed about Make Up For Ever here. I mean, with the launch of their Aqua Creams in 2010 and their Rouge Artist lipsticks that have more staying power than the Beatles, which beauty junkie could possibly complain about a lack of pigment-rich makeup, ever again?
Well, it seems that the company is all set to break new records with their new Lab Shine Collection that just launched in Sephora. Lab Shine boasts 35 new glosses spread across three gloss-defining categories: Star, Diamond and Metal. Good things always …

If you’re like us, surely, finding the right lipstick shade has been far from easy for you.

MAKE UP FOR EVER aims to eliminate all your lipstick shade problems…just like that. Its brand new online Lipstick Shade Finder Tool on Facebook is something we’re addicted to …just like our iPad.
In three easy steps, you’ll find the lipstick shade that’s really perfect for you, and all you have to do is select what complexion you are and your hair color and…voila! To celebrate the launch of the brand’s new online Lipstick Shade …

The American Music Awards on Sunday, November 21st, housed some of the industry’s biggest names, from Rihanna to lil’ ol’ Justin Bieber. But we’re not here to talk music, we’re here to tell you how to get some of the best and brightest looks in beauty, and what we saw were some of the trends.
Rihanna: Ruling the Roost with Curly Red Hair

As soon as we saw her in the Elie Saab dress (hello Halle Berry gown from the Oscars 2002?), we knew the redhead had won our vote for …