Meeting Khloe Kardashian for the Kardashian KHROMA beauty event was a dream! She is truly hilarious and so real, it’s no wonder she’s so loved by millions (she’s my FAVE K sister!) The Kardashian sisters are beauty ambassadors who have become icons for the new standard of beauty. Recently partnering with BOLDFACE Group, the Kardashians launched their KHROMA beauty line with ULTA!
“Kourtney, Kim and Khloe wanted to share their access to luxury formulas with their fans and provide [a] prestige products range at very accessible prices.”
KHROMA has two launch dates: One half of the beauty line was available in November 2012, and the second half is due out in February 2013. This complete line is massive and does not disappoint! The lipsticks and glosses smell yummy, like vanilla. The quality is luxurious and simply inexpensive – a major plus!
Evelyn hanging out with her new BFF, Khloe Kardashian!
Seated in the living room of the Gansevoort Hotel (where they filmed Kourtney & Kim Take New York) was a very intimate gathering of media and bloggers. Khloe explained that KHROMA is so unique as you have three sisters, with three different skin tones and three very different opinions — so there is a product for everyone! The Kardashians love makeup, so much so that Khloe recalls her dad, the late Robert Kardashian, paying for professional makeup classes when the girls were just fourteen-years-old! Just so that they could learn how to apply makeup properly!
Khloe Kardashian trying on some of her Honey Stick Lip Gloss!
Mother Kris Jenner also helped the sisters with their love of makeup at an early age by providing access to her mountainous collection. Khloe is proud of her Armenian features, and stated that her fave beauty routine is simply wearing mascara, gloss and her makeup matte (she does not like to be shiny… EVER!) Khloe only wears lashes for events/shoots and prefers “singles” vs. full lash strips (Kim and Kourtney prefer the full lashes when used, said Khloe). You can buy the Kardashian KHROMA beauty line at CVS, ULTA and Sears stores nationwide!
Au Naturel Nude Lip Set ($14.99 each in 3 shades: In the Nude, In the Flesh and In the Buff)
Get naked lips in three easy steps: lip liner, lipstick and lipgloss. In the Nude available November 2012 at ULTA, CVS & Sears. In the Flesh and In the Buff available February 2013 at ULTA and in March 2013 at CVS & Sears.
Lash Dash Faux Lashes (individual lashes $7.99, Side Long Glance & Heavy Gaze $9.99 and all other lashes without shadow are $6.49).
The first thing people notice are your eyes, so raise the bar on your lash beauty! Available in Khloe’s individuals, Kim’s Side Long Glance, Kourtney’s Heavy Gaze and eight other styles: Wink, Sparkle, Flirt, Bardot, Glimmer, Blink, Scintillate and Gaze.
Kardazzle Face Palettes ($12.99 at ULTA)
All the colors you want and none of the ones you don’t! Very compact (fits in your palm), grab-and-go; put it in your handbag for touch-ups for a day-to-night beauty kit. With multiple shadows, blush, bronzer and all-over shimmers. Available in Kim Kardazzle (silver), Kourtney’s Kardazzle (pink) and Khloe’s Kardazzle (gold).
Exclusive Mascara Quartet: (4-pc, mini set $19.99 at ULTA and individual, full-sized $9.99 each. ) The Quickie, Stroke of Midnight, Whip Lash & Eye Fidelity. The Quickie offers lash curling and lengthening; Stroke of Midnight gives a faux-lash look with EXTRA volume; Whip Lash boasts enhancement benefits as a health mascara and Eye Fidelity has a water-proof element!
SheBang! Eye Transformation Kit: ($14.99 each) Step-by-step, everything you need to rev things up a few notches: multiple shade choices, smudge-free, water-resistant liner and lashes.
Available February 2013:
Endless Summer Compact Bronzer ($14.99) February 2013 at ULTA and March 2013 in Sears
Beat the heat and humidity. Go from winter white to summer bright with a flick of a brush. Get a natural satin finish and a clear, pure, transparent color. KHROMA new Endless Summer Bronzer gives you a summer glow 365 days a year!
Kurve Dual Foundation Compact ($14.99 in 8 shades: Kurve Light, Kurve Creamy, Kurve Nude, Kurve Beige, Kurve Med. Beige, Kurve Honey, Kurve Suntan and Kurve Brunette; available February 2013 at ULTA and March 2013 at Sears).
They admire their KURVES and incorporated that into this stylish, spherical compact. Its formula curves around skin creating a silky, cream finish that is always natural and never cakey or chalky! It contains anti-aging benefits with soft-focus light diffusion and custom, buildable coverage.
Million Dollar Mask Foundation Prepping Primer Mask: ($14.99; available February 2013 at ULTA and March 2013 at CVS and Sears).
Increase your face value! This primer has 24K golden pigments (complete with real gold flecks) and is a priming makeup that improves dull complexion, reduces pore size, stimulates cell turnover and offers a smooth radiance to the face. Gold flecks and pigments reflect light to hide complexion imperfections!
Double Up Eyeshadow Duo ($10.99 each)
A weightless veil of breathable color, expertly matched shades with long-lasting smoky eye creams. Super intense, reflective colors with staying power and a blend of moisturizing ingredients. Available in four dual-ended shades; left to right: Fawn/Shimmer, Petal/Dewdrop, Black/Diamond & Chocolate/Champagne.
Double Up Film Noir Drama Liner ($8.99 in two shades: Raven Jet and Starry Brunette)
Embrace the role of a femme fatale with this revolutionary, highly pigmented formula. Glides on smoothly and LASTS ALL DAY! (Now, Khloe warned that this liner is GOOD STUFF: has drama and staying power, like a marker, lol.)
Intimate Spotlight Long Lasting Illuminator ($9.99 each; available in three shades: Incandescence, Burnish and Illuminate)
“Look lit from within like candle light!” Use on any feature that deserves its own round of applause. A ray of light with a soft focus when used alone as illuminator, or, it can be mixed with foundation or applied for an all-over glow: highlight cheekbones, cupid’s bow or brow bones.
Joystick Lipstick ($8.99 each; available in eight shades: (left to right) Rose Parade, Retro Red, Shocking Pink, Babydoll, Nude Beach, Modern Mauve, Sea Coral and Love Hangover
Joyous Lipstick is a super intense, long-lasting lip color that goes on like a cream and lasts through all the fun and games!
Honey Pots Lip Conditioner ($9.99)
Honey infused lip nectar, lip conditioner is soothing with real honey for sweet, kissable lips! Gives that soft bee-stung pout. In two shades: Natural (colorless) and Rose (a bitten, rosy tint.) You can sleep with your honey to condition your lips at night.
Honey Stick Lip Gloss ($8.99 each)
This is almost too sweet to bear! Get ready for a honey infused lip nectar for a taste of nature! Each color is gorgeous, provides golden shimmer and is enriched with lip-loving nutrients. Available in eight shades: (left to right) Orange Blossom Honey, Wild Flower Honey, Natural Honey, Blackberry Honey, Cherry Blossom Honey, Raw Honey, Wild Honey and Summer Honey.
What do you lovely ladies think of this new line? Excited for any of these soon-to-be-released products? Let us know by commenting below, which will automatically be posted to our Community Forum (click here to check it out!) where you can find other beauty related discussions! Don’t forget to also submit a photo to our Photo Of The Day (click here!) feature, where a new photo will be picked daily. Your photo just might be selected, so get going!
– Evelyn Lugo
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