I had the pleasure of swatching about 10 out of the 181 products from FLOWER Beauty. At first, I thought I was at a luxury brand event. Not to mention that Drew Barrymore, the creator and founder of FLOWER, as well as the key people from the beauty division at Wal-Mart were present.
None of the products were over fifteen dollars, and they not only looked like a luxury brand, they felt like one too! From the Zoom In Ultimate Waterproof Mascara ($7.98) — that offers three different lash looks by a mere turn of the cap — to the ultimate About Face Foundation ($13.98), which is available in 14 shades, this line is unbelievable as it packs in luxury looks and ingredients at affordable prices.
“The best makeup at any price — from me to you.” is Drew’s quote. She wanted the masses to be able to get quality products for less. They even removed the green from the clear plastics so the true color of the product is seen as clearly as possible.
Drew & Nicole
The rose gold logo got me, of course, because I am in LOVE with that color, and asked them to create a spin-off line with rose gold lips, eyes, nails, etc! This line is going to be known via word-of-mouth, as no ad campaigns are going to be created for about a year. 181 products will be available at over 1500 Wal-Mart stores, yet are available now online by going to www.walmart.com!
The key pieces that were unveiled last night include:
Zoom In Ultimate Waterproof Mascara ($ 7.98) available in 4 shades and 1 Waterproof
Extreme Measures Lengthening Mascara ($6.98) available in 4 shades and 1 Waterproof
Lash Knockout Volumizing Mascara ($6.98) available in 4 shades and 1 Waterproof
Easy on the Eyes Long Wear Eyeliner ($ 5.98) available in 5 shades
Raise Some Brows Defining Brow Pencil ($6.98) available in 3 shades
On Your Mark Liquid Eye Liner ($6.98) available in 2 shades
Shadow Play Eyeshadow Quads ($9.98) available in 4 palettes
Color Play Creme Eyeshadow ($7.98) available in 12 shades
Skincognito Stick Foundation ($8.98) available in three shades
Lighten Up! Brightening Concealer ($7.98) available in 4 shades
Secret Service Cover Up Concealer ( $ 7.98) available in 4 shades
About Face Foundation ($13.98) available in 14 shades
Powder Up Loose Powder ($10.98) available in 3 shades
Win Some/Rouge Some Creme Blush ($7.98) available in 6 shades
Face The World Tinted Moisturizer ($10.98) available in 11 shades
In Your Prime Perfecting Primer ($12.98)
Beauty Balm BB Cream ($12.98) available in 4 shades
Ready, Set, Glow! Blush/Bronzer Duo ($9.98) available in 4 shades
Powder Trip Powder Foundation ( 9.98) available in 8 shades
Shine On Lipgloss ( $ 6.98) available in 10 shades
Sheer Up Lip Tint ($7.98) available in 5 shades
Line & Shine Lip Liner ($6.98) available in 5 shades
Kiss Stick Velvet Lip Color ($6.98) available in 9 shades
Kiss Stick High-Shine Lipstick ($6.98) available in 9 shades
Lip Service Lip Butter ($6.98) available in 9 shades
Nail’d It Nail Lacquer ($4.98) available in 16 shades
Petite Fleurs Pocket Triplets ($6.98) available in 9 shades and are stackable sets of 3 colors — perfect to slip in a pocket! 3 eye, 4 lip and 3 face.
I am in love with this line! I see that the money that would normally be spent on ad dollars was put into the actual products and packaging of this line. I wish there was a Wal-Mart in NYC or a FLOWER pop-up shop so my NYC friends could touch and feel the products to see how luxurious the textures are. Thank goodness all is available online. Amen to affordable luxury!
GIVEAWAY ———> BeautyStat is giving away 5 mascara sets consisting of FLOWER by Drew Barrymore Zoom-In Ultimate Mascara, Extreme Measures Lengthening Mascara and Lash Knockout Volumizing Mascara to 5 lucky readers. To be eligible to win, make sure to follow Flower Beauty on Twitter @flowerbeauty and retweet BeautyStat’s mention of the giveaway @BeautyStat! This giveaway is ONLY for U.S. residents, sorry!
*******************WINNERS ALERT (chosen at random): Congratulations to Christine, Anne Knab, Stephanie Barnes, Denise M, Rhiannon – we just contacted each of you to let you know that you won. If you did not win, be sure to sign up for our e-newsletter below so you never miss our upcoming giveaways.
– Nicole Gordon Levine
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