announces the launch of six limited edition nail lacquers and a new Liquid Sand
™ shade, inspired by Disney’s Oz The Great and Powerful
. With an all-star cast that includes James Franco
and Michelle Williams
, this highly-anticipated film opens in theaters on March 8, 2013
is very excited to take this fantastical journey with Disney,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director
. “Inspired by the magic of Oz The Great and Powerful
, this SoftShades
collection captures the whimsy seen in the film, from glittery shades packed with white, gold and silvery iridescent confetti – Lights of Emerald City, When Monkeys Fly!
and Which is Witch?
– to soft neutrals in white, beige and pink – Don’t Burst My Bubble, Glints of Glinda
and I Theodora You
“The new Liquid Sand
nail lacquer – What Wizardry is This?
– features OPI’s
groundbreaking technology for a textured, matte finish infused with reflective sparkle,” adds Weiss-Fischmann
. “This rich taupe hue was designed for James Franco
’s character, the great Wizard of Oz, and is sure to make a bold statement this spring.”
With a mix of soft crème and warm glitter shades, the line is ideal for layering to create rich, complex looks. In addition to the Liquid Sand nail lacquer in What Wizardry is This?, the promotion includes:
Lights of Emerald City
White confetti adds city girl flair and style to nails.
Don’t Burst My Bubble
Don’t wake me…I’m dreaming about puffy clouds of white.
When Monkeys Fly!
I’m simply bananas for this gold confetti.
Glints of Glinda
Only a good witch could turn beige from meek to chic.
Which is Witch?
Is this silver glitter with iridescent sparkle or the other way around?
I Theodora You
This adorable, sheer pink is bewitching on you.
As with all OPI
nail lacquers, the shades inspired by Oz The Great and Powerful
contain no DBP, toluene or formaldehyde and feature OPI
’s exclusive ProWide™ Brush
for the ultimate in application.
This limited-edition promotion will be available beginning March 2013 at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.
What do you lovely ladies think of this new color nail collection from OPI
? Let us know by commenting below, which will automatically be posted to our Community Forum
to check it out!) where you can find other beauty related discussions! Don’t forget to also submit a photo to our Photo Of The Day
!) feature, where a new photo will be picked daily. Your photo just might be selected, so get going!For more giveaways and contests, sign up for our newsletter HERE
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