Olia achieves maximum color performance while visibly improving and restoring hair. BeautyStat weighs in on the benefits of this new hair-coloring system with the help of Dr. Rolanda Johnson Wilkerson, P&G Senior Scientist, and Judi Steward, resident BeautyStat cosmetic chemist and formulator .
Maximum Color Performance
The unique oil-based formula maximizes the coloring process to achieve lasting, permanent color results. It propels colorants deep into the hair, without ammonia, for pure, vivid, long-lasting color.
Visibly Improves And Restores Hair
Olia visibly improves and restores hair as the oils help to reverse roughness and dullness for more brilliant, dimensional color and softer, shinier hair with bounce.
· Pure, vivid, long-lasting color
· Softer, shinier hair with bounce
· 100% gray coverage
· No ammonia
A New Sensory Experience
· Pleasant fragrance
· Non-drip velvet cream
· Optimal comfort during application
Colorant: Paraffinum Liquidum/Mineral Oil/Huile Minerale, Aqua/Water/Eau, Ethanolamine, Steareth-20, Caprylyl/Capryl Glucoside, Polysorbate 21, Toluene-2,5-Diamine, Steareth-2, Resorcinol, Parfum/Fragrance, M-Aminophenol, 2,4-Diaminophenoxyethanol Hcl, Sodium Metabisulfite, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Ascorbic Acid, Edta, Polyquaternium-67, Hydroxybenzomorpholine, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Limnanthes Alba Seed Oil/Meadowfoam Seed Oil, Passiflora Incarnata/Passiflora Incarnata Seed Oil, Camellia Oleifera Seed Oil, Thioglycerin
After Color Conditioner: Aqua/Water/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Cetyl Esters, Amodimethicone, Parfum/Fragrance, Isopropyl Alcohol, Trideceth-6, Citric Acid, Chlorhexidine Digluconate, Cetrimonium Chloride
Developer: Aqua/Water/Eau, Paraffinum Liquidum/Mineral Oil/Huile Minerale, Cetearyl Alcohol, Hydrogen Peroxide, Steareth-20, Peg-4 Rapeseedamide, Glycerin, Polyquaternium-6, Hexadimethrine Chloride, Tocopherol, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid
Dr. Rolanda Johnson Wilkerson, P&G Senior Scientist, and Judi Steward, resident BeautyStat cosmetic chemist and formulator, tell us the negative and positive attributes of using oil-based hair-coloring formulas. Dr. Rolanda Johnson Wilkerson said:
- Testing has shown that oil-based permanent formulas are not effective at evenly depositing color onto the hair. Additionally, color is not sustained for as long compared to water-based permanent hair colors.
- Oil-based formulas can also be hard to wash out of the hair, have reduced manageability (the hair is harder to comb through) and tend to weigh the hair down.
- Hair testing has also demonstrated that water-based formulas better preserve the integrity of the hair shaft, whereas oil-based formulas demonstrate damage to the cuticles with severely uplifted cuticles.
Certain oils tend to be moisturizing for the hair, however, with so many other adverse side effects to the coloring experience, this positive attribute is minimal.
Judi Steward assured that the high oil content in the product will ensure moisturizing benefits.
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