Preview: Beauty News: Coty Inc. And Katy Perry Announce Fragrance Perfume Partnership
Coty Inc., a new emerging leader in beauty, announced today the signing of multifaceted singer, songwriter and entertainer Katy Perry to develop and market her own line of signature fragrances. As part of the project, Coty will also distribute the artist’s successful existing fragrance portfolio, comprised of Purr and Meow!, effective immediately.
Perry joins Coty’s impressive list of brands that include Calvin Klein, Chloé, Marc Jacobs and Playboy, among many others. Eight-time Grammy nominee Katy Perry is one of the best-selling recording artists of this era.
Her monumental album Teenage Dream, which has sold more than 5 million copies and 50 million single downloads to date, has remained in the Top 40 album charts since its release two years ago. Perry is a global superstar, touring the world with sold out arenas, including 124 live shows in her 2011 California Dreams tour. The tour is documented in this summer’s hit 3D feature “Katy Perry: Part of Me,” which is already the fourth biggest music documentary of all time.
“We are thrilled to have an artist as creative and talented as Katy Perry join us at Coty,” said
Renato Semerari, president, Coty Beauty. “Katy is original and daring—her unique approach
to music and life will serve as the inspiration behind her innovative new scents and allow us to
explore new avenues of scent creation.”
“I am honored to be working with Coty, which has produced some of my favorite fragrances,”
said Perry. “I’m excited to share what’s next in my perfumed world as well as making Purr and
Meow! more accessible worldwide!”
About Coty Inc.
Coty is a new emerging leader in beauty with net revenues of $4.6 billion for the fiscal year ended June 30, 2012. Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics and skin & body care products sold in over 130 countries and territories. Coty’s product offerings include such global brands as adidas, Calvin Klein, Chloé, Davidoff, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen.
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