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NEW YORK, NEW YORK May 17, 2013 — Cosmetic Executive Women (CEW) celebrated this year’s breakthrough beauty products today at the 19th Annual CEW Beauty Insiders’ Choice Awards. This year, CEW awarded 36 products across 30 product categories, plus Best Seller Awards, the Indie Beauty Award, Eco Beauty Award, and QVC Beauty Quest Award. The award-winning products included bath and body care, cosmetics, hair care, skin care and the newly-added skincare tools and lip treatment categories. The full list of the winning products is included below.
The CEW Beauty Awards is …

You may have seen our round-up of the 2013 nail polish trends. Well we thought Maybelline was on trend with their Maybelline Color Show Sequins nail polish that launched last season. Well get ready to slip into something shocking with their Color Show Nail Lacquer Limited Edition Color Goes Electric Collection.  Maybelline New York dares trendsetters to feel the heat with the brightest, most electric nail shades ever!  Mimicking spring’s bold and colorful trends on the runway, these limited edition shades, which are lonely available for the month of March, …

I was never a big fan of anything deemed “organic.” The formulas were weak, the color payoff was minimal and it didn’t last on my face for more than an hour after application.
Well, It’s 2013 and boy have times changed! Not only have we all figured out that ‘fake’ anything isn’t good for us, Physicians Formula has knocked this mascara out of the ballpark. They have an amazing product, and they managed to make it with ingredients that are good for you.

Some important points about this mascara:
- 100% natural nylon …

 I have to make an admission: I never really liked Maybelline products growing up. In fact, I disliked them throughout my 20s and 30s. That said, I have changed my tune. I love their BB cream, foundations and now I’m a fan of their Color Whisper Lipsticks ($7.49).
Left to Right: Pin Up Peach, Pink Possibilities and Cherry On Top

Top to Bottom: Berry Ready, Mocha Muse, A Plum Prospect, Rose Of Attraction

Twenty new shades that glide effortlessly on the lips! From uber-light beige to the deepest of plums, these lipsticks are …

Maybelline will unveil its new makeup line in January 2013, BUT, beginning December 26, 2012 the hottest new item will be The Rocket by VOLUM’ EXPRESS Mascara, ($7.77) for lashes 8x bigger, smoother and even.
It has an innovative supersonic brush, which delivers a fast charge of clump-free volume from root to tip; available in 3 washable shades (Very Black, Brownish Black & Blackest Black). This supersonic brush has a rigid core; micro-bristles load on big, sleek volume instantly without clumps!
Your ‘Curl Gurl’ is venturing into makeup as well. I love …

Maybelline’s 2013 makeup line preview was held last Thursday at the top of The Empire State Building’s 80th floor Observatory…WHAT A VIEW! I was grinning from ear-to-ear, like a kid at a candy store… LITERALLY! There was a hotdog cart and Dylan’s Candy Bar… SWEET!

Right as you entered the venue, I saw a newsstand where you were greeted with an empty Maybelline bag to “shop [the] Maybelline way” (grab all the makeup not-yet-available-until-January 2013 you can!) Tattoo artists (temporary, of course) were on deck at the Eye Studio Color Tattoo 24hr Metal …

As many of you know, I am a self-professed nail-a-holic. I have been addicted and obsessed mainly with nail polish strips for nearly two years now, so when I heard Maybelline was coming out with their own (Color Show Fashion Prints Nail Stickers; $7.99), I asked to sample them immediately! We had already covered them in a preview article, and now to see them in person made me super excited! These are stickers as opposed to nail polish strips that can be soaked off in water.
Cheetah Chic

Wild Reptile

Metal Prisms

Each pattern …

I cannot tell you how many compliments I have received on my new lavish lips, with the help of Color Sensatioanl High Shine Lip Gloss from Maybelline ($7.49 at mass retailers nationwide). Now, if I could only look like Erin Wasson! I had the pleasure of sampling five shades, which you can see in the picture, and took a very strong liking to Gleaming Grenadine!

As I’ve recently posted, a strong lip is my new look (having gone lighter on my eyes). It all started looking at pictures of Marilyn Monroe and yes, …

Photo Courtesy of HudaBeauty.com
The beauty editors here at BeautyStat swiped, curled and lengthened their lashes with the ultimate list of their favorite mascaras. Now, as promised, it’s the BeautyStat readers’ turn to let us know their favorite mascaras. From volumizing to lengthening formulas, BeautyStat was able to reign in on the BeautyStat Readers’ Top 5 Best Mascaras Ever list. Make sure to see if your favorite was picked, and if your quote was chosen! Also, there are plenty of honorable mentions to check out and see if they could be …

I couldn’t wait to get my hands on this mascara! As my almond-shaped eyes were made to look like a feline (I met my last boyfriend by batting my catty eyes, Ha ha) so, it seems as this Maybelline Volum’ Express’ the Colossal Cat Eyes Mascara ($7.47) was made for me! The Falsies Mascara by Maybelline is my favorite mass market brand of mascara, but, I wanted to see just how this formula differs.

Left: Before; Right: After

First of all, the brush is shaped a little different. It is uniquely bristled …