Lancôme kicks off the 5th annual Génifique Day initiative to benefit St. Jude Children’s Research Hospital. Throughout the month of October, Lancôme will be raising funds for the cause through a social media campaign, regional in-store events and a final celebratory weekend on Friday, October 24th and Saturday, October 25th, 2014. From September 29th until October 25th, the brand invites you to Instagram or Tweet your hands in the shape of a heart and post to social media with the #LancomeGivesBack hashtag, and the brand will make a $1 donation to St. Jude in your honor (up to the $20,000 goal).
During 8 regional events and on October 24th and October 25th, Lancôme will donate $7 directly to St. Jude Children’s Research Hospital for every bottle of Advanced Génifique Youth Activating Concentrate, Génifique Eye Light-Pearl or Génifique Yeux sold, to underscore Génifique’s 7-day radiance results.
To support national Génifique Day, Celebrity Makeup Artist Mickey Williams is hosting events at select Lancôme counters throughout October. Williams explains,
“I love the Génifique collection, because it helps makeup apply effortlessly thanks to the formula’s transformative, radiance-boosting benefits.” Williams adds, “Just as with makeup, premium skincare elevates our quality of life, allowing women to feel their best each day.”
Come in for a complimentary makeover by Williams, then document and share your camera-ready look in the Lancôme photo booth. Visit Mickey Williams during the following Genifique Day regional events:
Dillard’s Houston Galleria Post Oak 4925 Westheimer, Houston, TX 77056
Thursday, October 9, 2014; 12 – 5 PM
Dillard’s Dallas – North Park 8687 North Central Expressway, Dallas, TX 75225
Friday, October 10, 2014; 12 – 5 PM
Dillard’s – Summerlin 11011 Sage Park Drive, Summerlin, NV 89135
Saturday, October 11, 2014; 12 – 5 PM
Dillard’s – Sarasota 200 University Town Center, Sarasota, FL 34243
Friday, October 17, 2014; 12 – 5 PM
Dillard’s Tampa – International Mall 2223 North West Shore Blvd, Tampa, FL 33607
Saturday, October 18, 2014; 12 – 5 PM
Dillard’s Orlando Florida Mall 8001 South Orange Blossom Trail, Orlando, FL 32809
Sunday, October 19, 2014; 12 – 5 PM
Dillard’s Memphis – Wolf Chase 2700 North Germantown Road, Memphis, TN 38133
Thursday, October 23, 2014; 10AM – 3PM
Macy’s – Herald Square Herald Square, New York, NY 10001
Friday, October 24, 2014; 10AM – 3PM
Each year, in honor of national Génifique Day, hundreds of thousands of dollars in vital donations are raised for St. Jude. Each Génifique bottle sold helps the hospital find cures. It costs, $2 million a day to operate the hospital, so 21 bottles can pay for one night of family housing. Nine bottles could cover one blood count test. Five bottles can buy a day of meals. And just three bottles could pay for one bone marrow needle. It’s that easy to make a difference and your individual contribution can help in so many ways.
“I’m honored to be affiliated with a brand such as Lancôme that supports such a worthy and meaningful cause,” Lancôme Ambassadress Lupita Nyong’o states. “Growing up, I witnessed doctors in my own family work tirelessly to restore the health of people around them. I understand how important it is to support efforts to find cures for critical diseases, and I therefore proudly support the work that St. Jude is doing, especially in pediatric cancer, to help the children there lead better, healthier lives.”
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