Back in 2002/2003, I was working as the Head of Global Skincare Product Development for Lancôme. Having worked for many years prior to that as a cosmetic chemist, my job at Lancôme was to develop unique products, as well as analyze and track competitor launches.
One of the biggest beauty launches back then was StriVectin®-SD — a brand that not many people heard of before that caught the industry’s attention because of its positioning as both a stretch mark cream and wrinkle reducer — and its controversial advertising with the tagline: “Better Than Botox”.
Fast forward 12-years later and over 6-million tubes sold, StriVectin introduces a new and improved version of its classic formula, StriVectin SD Advanced™ Intensive Concentrate for Wrinkles & Stretch Marks.
StriVectin SD Advanced™ Intensive Concentrate for Wrinkles & Stretch Marks — a new formula that includes their most potent combination of anti-aging technologies to date to yield visible skin transforming results starting in just 15 days. Containing StriVectin’s proprietary NIA-114® and Collagex-CE Wrinkle Repair Complex™, these cutting-edge actives penetrate the deepest layers of the skin to help boost collagen (Types I and III) and significantly diminish the number, length and depth of fine lines and wrinkles. Over time, skin continues to improve by generating healthier skin cells from the inside out.
While the importance of collagen as a key element of ageless skin is well-known, new research has shed light on the importance of Collagen Type III, also known as youth collagen. Collagen Type III is most abundant at birth and is often thought to be the source of baby-soft skin. However, it decreases with age. Now, skincare researchers are realizing the crucial role of Collagen Type III in skin regeneration and see it as the key to youthful-looking skin with fewer wrinkles.
“I’ve always discussed with my patients the importance of rebuilding collagen as a critical way to improve fine lines and wrinkles,” says Dr. Ellen Marmur, prominent New York City dermatologist, Founding Director of Marmur Medical and author of Simple Skin Beauty.
“Now, we are realizing the essential role Collagen Type III plays in regenerating the skin. Skincare products that address this offer a radically new approach to how we look at skin aging.”
What is Collagex-CE Wrinkle Repair Complex?
Building on the deep-rooted science of NIA-114, StriVectin is thrilled to launch the next revolution in skincare, Collagex-CE Wrinkle Repair Complex. This lipopeptide complex paired with an energy molecule supplies the skin with essential amino acids and copper, both required for the production and maturation of collagen. A unique aspect of this formula is its ability to target not just Collagen Type I, but also Collagen Type III. Additionally, it helps to stimulate elastin and hyaluronic acid for a significant reduction in the appearance of wrinkles.
A series of scientifically-designed studies proves StriVectin SD Advanced™ Intensive Concentrate for Wrinkles & Stretch Marks’ clinical level efficacy to:
· Significantly diminish the number, length and depth of lines and wrinkles
· Target youth collagen and elastin for healthy, younger-looking skin
· Hydrate and visibly enhance skin texture
· Strengthen the skin barrier to maximize skin performance
This advanced wrinkle-fighter is clinically proven to reduce the appearance of fine lines, wrinkles and improve the healthy appearance of skin. Formulated with our patented NIA-114® and Collagex-CE Wrinkle Repair Complex™, this potent treatment re-energizes both forms of collagen (Types I and III) and elastin for a visibly improved complexion starting in just 15 days when used morning and night.
COSMETIC CHEMIST ASSESSMENT:
I reviewed the clinical claims and was impressed that independent testing showed a significant increase in the production of both Collagen III and Collagen I. Plus, their consumer testing results show that after 4 weeks of use, 74% of consumers saw a dramatic improvement in their skin.
To Use: Apply in the morning and at night, after washing your face. Massage into all areas of face, avoiding the eye area. If desired, follow with SPF product in the daytime.
StriVectin SD Advanced™ Intensive Concentrate for Wrinkles & Stretch Marks
4.5 fl oz/ 135 ml: $139, 2 fl oz/60 ml: $79.00/ Available beginning March 2014 at department stores and specialty retailers nationwide, and at strivectin.com as well as www.BeautyStat.com.
You can purchase all reviewed and mentioned items using our site, www.BeautyStat.com!
Have you heard of Collagen III a.k.a what gives you “baby skin” before? Will you be checking out this cream?
Let us know by commenting below (you might win a free sample)! Make sure to check out our Pinterest page by clicking HERE! And don’t forget to get the latest beauty and skincare news by following us on Twitter @BeautyStat!
- Ron Robinson, Cosmetic Chemist and Founder of BeautyStat.com
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